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More relationships and more marriages than any other site*
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* Research conducted by YouGov found match.com is responsible for more relationships and more marriages than any other online dating site. All data was collected using an online survey and respondents were members of the YouGov panel. The 20,000 strong research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile. Fieldwork was conducted between the 29th November and the 6th December 2011 and it was a blind survey e.g. match.com was not named as the sponsor.
From the sample of 20,000, 2371 (2192 unweighted) who have used an online dating site in the last 5 years and 1786 (1568 unweighted) married in the last 5 years were found. Questions asked of both groups included: "How many relationships of 3 months or more did you have via xxx site?" Respondents were asked this question of every site they have ever been a member of.
Those who stated they had married in the last 5 years and met their partner on a dating site were asked; "Which dating site did you meet your partner/spouse on?"
Those who had been in a relationship for 5 years or less 3,384 2970 (unweighted) were asked; "Did you meet your current partner online?" 21% replied yes. (1 in 5 relationships start online.)
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